Chinese Military Responsibility : Analysis of Cognitive Confrontation in the Era of All-Media
持續軍事創新：為未來戰爭中的認知對抗做好準備 –
中國的軍事責任:全媒體時代的認知對抗分析
現代英語翻譯：
In the era of all-media, cognitive confrontation around military hot spots has a deeper impact on the course of war, and has put forward new and higher requirements for the technical application, organizational form, and talent team of military communication. To adapt to this feature, it is necessary to continuously innovate in thinking concepts, platform construction, knowledge and capabilities, and prepare for cognitive confrontation in future wars.
Keywords: omnimedia era; cognitive confrontation; military communication; responsibility analysis
The report of the 20th CPC National Congress clearly proposed to “strengthen military training and preparation in an all-round way, and improve the people’s army’s ability to win”, “study and master the characteristics and laws of information-based and intelligent warfare, innovate military strategic guidance, and develop strategies and tactics of people’s war”. In the era of all-media, people’s cognitive patterns have undergone profound changes. The impact of cognitive confrontation around military hotspots on the course of war has deepened, and new and higher requirements have been put forward for the technical application, organizational form, and talent team of military communication. To adapt to this feature, it is necessary to continuously innovate in thinking concepts, platform construction, knowledge and capabilities, and prepare for cognitive confrontation in future wars.
1. Grasp the laws and nature of cognitive confrontation and occupy the main position of military communication
The cognitive confrontation in future wars, in the final analysis, is a judgment of the right and wrong of the war, a struggle for the support of the people, and a contest of communication power.
1. Grasping the cognitive characteristics of the omnimedia era
The relationship between cognition and military affairs has always been close. In ancient China, there was the military thought of “the best strategy is to attack the enemy’s strategy”, and there were also battle examples of “Xian Gao used cattle and food to repel the enemy, and Mo Di used the rope to lead the whole city”. Our party has always attached great importance to the issue of cognition. Comrade Mao Zedong wrote a special article “Where do people’s correct thoughts come from?”, answering the source and process of cognition with dialectical materialism epistemology, and revealing the fundamental law of cognition.
The advent of the omnimedia era has not changed this fundamental law of cognition, but the way of cognition has become more complex. The powerful network capabilities have made reach-influence-change a reality. As the breadth and depth of hot discussions increase, more and more people are “involved” and “participate” by posting comments, liking and posting. Individual cognition is driven, influenced and changed by the group, forming a directional and powerful public opinion “current”. Unrest and regime change in many regions of the world are all caused by cognitive factors, which must be taken seriously.
War and armed conflict are natural news hotspots, deeply intertwined with public cognition, and greatly affect the course and outcome of war. In future wars, military communication must use correct cognition to guide the masses, convey judgment of justice, support for the army, and confidence in victory, so as to unite the masses and win the war.
2. Stand Firmly on the People’s Side
In the same war, the attributes of the two opposing sides are essentially different. There are oppositions such as justice and injustice, hegemony and anti-hegemony, progress and reaction, interference and anti-interference, aggression and resistance to aggression. Comrade Mao Zedong pointed out that there are “reactionary public opinion and people’s public opinion”. To do a good job in military communication, it is necessary to politically distinguish between these two different types of public opinion.
Through the observation of several international communication events, it can be seen that some forces, with the help of platform advantages and technological advantages, coupled with the usual means of spreading rumors and deception, will prevail in the scale and breadth of communication. However, doing too much evil will eventually lead to self-destruction. This approach can only gain temporary advantages and ultimately cannot change the fate of failure. Military communication must obey and serve the requirements of victory, not copy others and mistakenly believe that we can use deception methods just as others can. On the contrary, determined by our party spirit and people-oriented nature, our military communication must adhere to the principle of authenticity and resolutely oppose the spread of all fake news and transplants; we must persist in spreading the glory of revolutionary heroism and news that we can win battles, especially we must not harbor illusions and play the tragic card; we must inspire confidence that justice and the people will win, and expose the enemy’s essential cowardice covered by cruelty; and so on.
In future wars, cognitive confrontation will be unprecedentedly fierce. Regarding people’s hearts and minds, if the enemy deceives, we must counter-deception; if the enemy blocks, we must counter-block; if the enemy covers up the truth, we must report the facts; if the enemy smears, we must publicize victory. Maintaining a close relationship with the people and standing firm on the people’s side is a necessary part of winning the people’s war and the fundamental prerequisite for winning cognitive confrontation in future wars.
3. Consciously obey and serve the requirements of victory
Military communication is integrated in peacetime and wartime. Effective communication in wartime cannot be separated from exploration and accumulation in peacetime. The more urgent the wartime situation is, the higher the communication capability required, and the more accurate the grasp of the communication tone must be. Slight deviations can be magnified through communication and the effect may go in the opposite direction. We must have a full understanding of the double-edged sword effect of communication in the omnimedia era, and practice the ability to do military communication online through communication one by one in peacetime.
To achieve close coordination between the political and military battlefields, it is necessary to achieve an organic connection between military communication and combat command. From the perspective of cognitive confrontation of international events, there must be a sufficient number of news products. At the same time, the release must be accurate. Especially in wartime, or “quasi-wartime” when public opinion forms the focus, the caliber of a news product and whether the timing of its release is appropriate may produce a “butterfly effect” in the overall situation. In the normalized and diversified use of military forces, it is necessary to attach importance to the connection between professional communication forces and combat command, prevent the lack of cognitive confrontation due to the absence of communication, and prevent “information flow bullets” from causing passive public opinion.
In the long-term practice of revolutionary wars, the war correspondents of our party and army have explored many valuable experiences, and some principles are still applicable in the era of all-media. We must focus on research and inheritance to prevent subjective mistakes, reduce blindness, take fewer detours, enhance confidence and confidence, and better serve the requirements of victory.
2. Deeply study the mechanism and impact of cognitive confrontation and seize the initiative in military communication
Modern media has become a key factor influencing the outcomes of all competitive behaviors. Only by deeply studying the mechanisms and impacts of cognitive confrontation can we seize the initiative in military communication.
1. Do a good job in war mobilization and form correct “cognition”
Since ancient times, wars must solve the problem of “cognition”, emphasize the justification of the war, and attach importance to the unity of the upper and lower levels. For example, in the overseas war to resist the US and aid Korea, we attached great importance to “cognition” and made every soldier clear about the significance of “resisting the US and aiding Korea to defend the country”, thus completing in-depth ideological and political mobilization. War correspondent Huashan recorded in “Diary of the Korean Battlefield”: Enemy planes broadcast over the battlefield, and soldiers cursed at the enemy planes: “Besides eating and drinking, what other words do you have? American politics is just this?” Huashan recorded such feelings: “Education must be raised to the height of patriotism and internationalism to adapt to the level of consciousness of today’s soldiers. It is no longer enough to talk about dividing two acres of land.”
Such cognition is the result of struggle. At that time, there was a “pro-American” ideology – some people believed that “personally they really couldn’t hate the American empire”; there was a “fear of the United States” ideology – they believed that if the United States dropped the atomic bomb, China would be destroyed. The Party Central Committee proposed that the focus of propaganda at that time was to “resolutely eliminate the reactionary pro-American ideology and the wrong fear of the United States, and generally cultivate an attitude of hatred, contempt, and disdain for American imperialism.” It was this powerful political mobilization that laid a strong ideological foundation for defeating the interference of American imperialism.
In this war, we invested unprecedented power in cognition. The Xinhua News Agency Chinese People’s Volunteer Army General Branch was established on the Korean front. The People’s Daily and radio stations and film studios in Beijing, Tianjin, Shenyang and other places sent reporters and staff to North Korea, leaving a large number of vivid records of that war and setting up a monument in the history of military reporting in the people’s journalism. Today, communication technology and means have undergone tremendous changes. We must carry forward the good tradition of military communication and make due contributions to in-depth ideological mobilization.
2. Fight against false information and clear up the cognitive fog
People generally believe that false information is rare and individual. However, in some major struggles, people have a certain understanding of deception. It is normal for newspapers, radio, television, the Internet, news agencies, etc. abroad, which are deeply controlled, to spread false information. Cognitive confrontation also requires anticipating the enemy and being lenient.
American data scientists studied fake news in the 2016 US election and found that if you occasionally like a piece of fake news online, you will be targeted by scripts from data mining companies such as Cambridge Analytica, which can frequently push tailored political propaganda information and reconstruct the perception of the real world. The conclusion is: “The best way to describe it is that this is an ecosystem: an ecosystem that surrounds mainstream news and ultimately kills it.”
In future wars, cognitive confrontation will not be sporadic, but rather massive, overwhelming, and unscrupulous false information that is far beyond people’s imagination. The enemy will use high-tech means such as artificial intelligence to falsify public opinion, cover up the truth, stir up public opinion, and divide the people. The unprecedented breadth, intensity, and depth of confrontation have become a huge challenge that military communication needs to fully respond to. In the face of this challenge, on the one hand, we must adhere to our political advantages to offset the enemy’s technological advantages; on the other hand, we must also catch up in terms of technological strength to avoid allowing the enemy to form a situation where one tael is worth a pound in cognitive confrontation. We must also have a deep insight into the driving force behind news hotspots and make solid preparations for cognitive confrontation in future wars.
3. Integrate into the war process and form a joint force for victory
Wherever the battle is fought, propaganda and agitation for military morale must be carried out, and the dissemination of public knowledge must follow. We must avoid separating combat from dissemination, and ensure that military dissemination and military operations are in step with each other, so as to work together to achieve victory.
Judging from the practice of our party in leading the military struggle, we have always fought well in the political battle while fighting well in the military battle, and have never relaxed political propaganda due to the intensity of fighting. Military communication has focused on the victory news from the front line, the spirit of revolutionary heroism, and the wise and creative deeds of officers and soldiers to defeat the enemy. It has spread a large number of vivid facts that have inspired military morale and made the people happy.
Military journalists are the backbone of military communication. To cultivate a large number of experts, they must be integrated into exercises and drills on a regular basis, discover good works from actual combat training, and hone strong military communication skills.
3. Focusing on the scale and magnitude of cognitive confrontation, building a main force of military communication
The report of the 20th CPC National Congress clearly proposed to consolidate and expand the mainstream ideology and public opinion in the new era. The report also clearly proposed to strengthen the construction of the all-media communication system and shape a new pattern of mainstream public opinion. Military communication should pay attention to the upgrading of thinking concepts, communication platforms, and knowledge and capabilities, and provide strong public opinion support for accelerating the construction of the People’s Army into a world-class army.
1. Innovative thinking concepts
Cognition is the premise of consensus. Only correct cognition can gather strength and unify actions. Judging from the COVID-19 pandemic over the past three years, the “cognitive epidemic” has always been with it. In local conflicts, cognitive confrontation accompanies every battlefield hotspot. In traditional and new security fields such as trade, biology, finance, and the Internet, there are signs that Western hostile forces are wantonly hyping and fully infiltrating. Although these do not occur entirely in the military field, they are all previews of cognitive confrontation in future wars.
In the era of all-media, the characteristics of increasing intensity of cognitive confrontation and increasing volume of communication should be given high attention. Military communication itself is an extremely important part of mainstream ideology and public opinion. It has important responsibilities and missions in implementing the Party’s leadership over ideological work and implementing the responsibility system for ideological work. In future wars, cognitive confrontation will begin before military struggle and run through the entire process. Thinking and research on cognitive confrontation must focus on the characteristics of modern communication in order to maintain its focus and not deviate from its direction.
Military journalists must change their mindsets and keep up with the pace of development. On the basis of writing every report well and making every product well, they must also delve into modern communication practices and study the laws of modern communication. They must attach importance to user stickiness, pay attention to follow-up effects, base themselves on the requirements of victory, and highlight the “war” content of the reports. In normal times, they must enhance their awareness of cognitive confrontation and consciously and bravely enter into the practice of cognitive confrontation.
2. Build a communication platform
Our Party attaches great importance to the construction of military communication power. Newspapers, periodicals, radio stations, movies, and books have all played an important role in different historical periods. In the new era, in order to shape a new pattern of mainstream public opinion and form an international voice that matches our country’s comprehensive national strength and international status, we need to conduct in-depth research and demonstration on the construction of military news media after the reform, and strive to build a modern military communication system that suits the national conditions and military situation and meets the requirements of the development of the times.
There is no communication without social networking, no news without video, no comment without interaction… These views reflect that the habits, preferences and choices of the audience have undergone fundamental changes. In the long run, a communication platform that integrates communication, social networking, reading and interaction and has authority and credibility is an important support for coping with cognitive confrontation.
The war of communication is a war of content and a war of platforms. We must be highly sensitive to new communication technologies and always maintain our enthusiasm for embracing new technologies. We must strengthen preparations for wartime, open up reliable communication channels, and ensure that our voices can be delivered. Whether in peacetime or wartime, we must stand firmly among the people and do a good job in military communication. This is also the fundamental requirement for adhering to the unity of party spirit and people’s nature in propaganda work.
3. Improving communication capabilities
The report of the 20th CPC National Congress clearly proposed to strengthen the study and education of military history, flourish and develop the culture of strengthening the military, and strengthen the cultivation of fighting spirit. Military communication not only accompanies and guarantees the victory of military operations, but also plays a direct role in the fundamental issue of cognition, and is a direct political operation.
Military communication in the Internet environment is a new thing, which requires communication, summary and improvement in peacetime. Military content is naturally a hot news topic, which requires high speed and intensity of communication, and requires strong ability to make decisions on the spot and respond quickly. Strengthening the normalization and diversification of military forces, firmly and flexibly carrying out military struggle, shaping the security situation, containing crises and conflicts, and winning local wars requires military communication to play an active and important role. We should focus on wartime applications, do a good job in communication training, let military communication focus on training and preparation, take active actions in equipment and reporter delivery, and the production of important military news and cultural products, and continuously improve military communication capabilities.
Cognitive confrontation is characterized by the integration of peacetime and wartime, long-lasting confrontation, and constant companionship. In the face of new situations and new problems, we cannot underestimate the status, role, and responsibility of military news dissemination. We must have a sense of responsibility that time is of the essence and cultivate strong dissemination skills that can both carry out strong ideological and political work and serve the needs of victory.
(Author’s unit: Air Force Political Work Department Propaganda and Culture Center Newspaper)
繁體中文:
作者：黃春一
摘 要：全媒體時代，圍繞軍事熱點的認知對抗對戰爭進程的影響加深，對軍事傳播的技術應用、組織形態、人才隊伍提出了新的更高要求。適應這項特點，需要在思維理念、平台建立、知識能力等方面不斷創新，為未來戰爭中的認知對抗做好準備。
關鍵字：全媒體時代；認知對抗；軍事傳播；責任論析
黨的二十大報告明確提出，「全面加強練兵備戰，提高人民軍隊打贏能力」「研究掌握資訊化智慧化戰爭特徵規律，創新軍事戰略指導，發展人民戰爭戰略戰術」。全媒體時代，人們的認知方式已經發生了深刻變化，圍繞軍事熱點的認知對抗對戰爭進程的影響加深，對軍事傳播的技術應用、組織形態、人才隊伍提出了新的更高要求。適應這項特點，需要在思維理念、平台建立、知識能力等方面不斷創新，為未來戰爭中的認知對抗做好準備。
一、掌握認知對抗的規律與本質，佔領軍事傳播主陣地
未來戰爭中的認知對抗，歸根到底是對戰爭是非曲直的判斷，是民心向背之爭，是傳播力量的較量。
（一）掌握全媒體時代的認知特點
認知與軍事的關係歷來密切，在中國古代，就有「上兵伐謀」的軍事思想，也有「弦高以牛餼退敵，墨翟以螢帶全城」的戰例。我黨歷來重視認知問題，毛澤東同志特別寫了《人的正確思想是從哪裡來的？ 》一文，用辯證唯物論認識論回答了認識的來源、過程，揭示了認識的根本規律。
全媒體時代的來臨並沒有改變認知的這種根本規律，但認知方式變得更為複雜，強大的網路能力讓到達—影響—改變成為現實。隨著熱點討論的廣度和深度增加，越來越多的人「捲入」進來，以發表評論、點讚跟帖的方式「參與」。個體認知被群體帶動、影響和改變，形成帶有方向性的、能量巨大的輿論「洋流」。世界上多個地區動盪和政權更迭，都有認知的因素在起作用，必須高度重視。
戰爭和武裝衝突是天然的新聞熱點，與人民認知深度交織，並在很大程度上影響戰爭的進程和結果。未來戰爭中，軍事傳播要用正確的認知引導群眾，傳遞對正義的判斷、對軍隊的支持、對勝利的信心，以凝聚群眾力量，贏得戰爭勝利。
（二）站穩人民立場
在同一場戰爭中，對抗雙方的屬性有著本質上的不同，存在著正義與非正義、霸權與反霸權、進步與反動、干涉與反干涉、侵略與抵抗侵略等對立。毛澤東同志指出，有“反動派的輿論和人民的輿論”，做好軍事傳播，需要從政治上對這兩種不同性質的輿論進行區分。
透過對若干國際傳播事件的觀察可以看出，有的力量借助平台優勢、技術優勢，再加上慣用造謠、欺騙等手段，在傳播的量級和廣度上會佔上風。然而，多行不義必自斃，這種做法只能取得暫時的優勢，最終改變不了失敗的命運。軍事傳播要服從服務於勝戰要求，並非有樣學樣，錯誤地認為欺騙手段別人能用我們也能用。恰恰相反，由我們的黨性和人民性決定，我方的軍事傳播必須恪守真實性原則，堅決反對一切假新聞和移花接木的傳播；必須堅持傳播革命英雄主義的光輝和能打勝仗的消息，尤其不能抱持幻想打悲情牌；要鼓舞正義必勝、人民必勝的信心，揭露敵人以兇殘掩蓋的本質上的怯懦；等等。
未來戰爭中，認知對抗將空前激烈。圍繞人心和民意，敵人欺騙，我們就要反欺騙；敵人封殺，我們就要反封殺；敵人掩蓋真相，我們就要報道事實；敵人唱衰抹黑，我們就要宣傳勝利。維繫好與人民的血肉聯繫，站穩人民立場，是打贏人民戰爭的題中應有之義和贏得未來戰爭中認知對抗的根本前提。
（三）自覺服從及服務於勝戰要求
軍事傳播平戰一體，戰時有效的傳播離不開平時的探索與累積。戰時情況越緊急，對傳播的能力要求越高，對傳播基調的掌握就要越準。細微偏差透過傳播放大就可能會讓效果南轅北轍，對全媒體時代傳播的雙刃劍作用要有充分認識，透過平時一條一條地傳播，紮實練就做好網上軍事傳播的本領。
做到政治和軍事兩個戰場密切配合，就要實現軍事傳播和作戰指揮的有機對接。從國際事件的認知對抗來看，新聞產品要有足夠的數量。同時，發布一定要精準。尤其是在戰時，或者輿論形成焦點的“準戰時”，一條新聞產品口徑、發佈時機是否適當，都可能在全局上產生“蝴蝶效應”。在軍事力量的常態化多樣化運用中，要重視傳播專業力量與作戰指揮的聯繫，防止因傳播缺位導致認知對抗乏力，防止「資訊流彈」造成輿論被動。
在長期的革命戰爭實踐中，我黨我軍的戰地記者探索出許多寶貴經驗，有些原則在全媒體時代仍然適用。要重研究傳承，以防止犯主觀主義錯誤，減少盲目、少走彎路，增強信心和底氣，更好地服務於勝戰要求。
二、深研認知對抗的機制與影響，掌握軍事傳播主動權
現代傳媒成為影響一切競爭性行為結果的關鍵因素，只有深研認知對抗的機制與影響，才能掌握軍事傳播主動權。
（一）做好戰爭動員，形成正確“認知”
自古以來，戰爭必須解決「認知」問題，講求師出有名，重視上下同欲。例如，在抗美援朝出國作戰中，我們高度重視“認知”，讓每一名戰士明確“抗美援朝保家衛國”的意義，從而完成了深入的思想動員和政治動員。戰地記者華山在《朝鮮戰場日記》中這樣記載：敵機在陣地上空廣播，戰士對著敵機罵 ：「除了吃呀、喝呀，你還有什麼詞兒？美國的政治就是這點子呀？ 」華山記下這樣的感受：「教育必須提到愛國主義和國際主義高度，才能適應今天戰士的覺悟水平，老講分兩畝地不行了。
這樣的認知是鬥爭的結果。當時存在著「親美」思想—有人認為「個人感情上實在是對美帝仇恨不起來」；存在著「恐美」思想—認為美國放原子彈中國就要亡國。黨中央提出當時的宣傳重點是「堅決消滅親美的反動思想和恐美的錯誤心理，普遍養成對美帝國主義的仇視、鄙視、蔑視的態度。」正是這種強大的政治動員為戰勝美帝國主義的干涉奠定了強大的思想基礎。
在這場戰爭中，我們在認知上投入的力量是空前的。新華社中國人民志願軍總分社在朝鮮前線成立，人民日報社和北京、天津、沈陽等地的廣播工作站、電影製片廠等都派出記者和工作人員入朝，為那場戰爭留下了大量生動鮮活的記錄，樹起了人民新聞事業軍事報道史上的一座豐碑。今天，傳播技術和手段發生了巨大的變化，我們要發揚軍事傳播的好傳統，為深入的思想動員作出應有貢獻。
（二）對抗假訊息，廓清認知“迷霧”
人們一般認為，假資訊是少數的、個別的。然而，在一些重大鬥爭實踐中，人民對欺騙性有了一定認識。國外被深度操控的報紙、廣播、電視、網路、通訊社等，散播假訊息是常態，認知對抗也同樣要料敵從寬。
美國資料科學家研究了2016年美國大選中的假新聞發現，如果在網路上偶爾給一則假新聞點贊，就會被「劍橋分析」這種資料探勘公司的腳本盯上，從而可以頻繁推送量身客製化的政治宣傳訊息，並重構對真實世界的認知。結論認為：“最好的描述方式是，這是一個生態系統：一個包圍了主流新聞，並最終扼殺了主流新聞的生態系統。”
在未來戰爭中，認知對抗面對的並非零星的，相反是海量的、鋪天蓋地的、無所不用其極的、遠超人們想像的虛假信息。敵人將使用人工智慧等高技術手段，偽造民意、掩蓋真相、攪動輿論、分化民眾。前所未有的對抗廣度、強度、深度，成為軍事傳播需要全力應對的極大挑戰。面對這種挑戰，一方面，要堅持我們的政治優勢以抵消敵人的技術優勢；另一方面，也要從技術力量上迎頭追趕，避免在認知對抗上讓敵人形成以鎰稱銖的局面。也要深刻洞察新聞熱點背後的推動力量，為未來戰爭中的認知對抗做好紮實準備。
（三）融入戰爭進程，形成勝戰合力
仗打到哪裡，軍心士氣的宣傳鼓動工作就要做到哪裡，對民眾的認知傳播就要跟到哪裡。要避免作戰歸作戰、傳播歸傳播，確保軍事傳播和軍事行動步調一致，合力製勝。
從我黨領導軍事鬥爭的實踐看，都是在打好軍事仗的同時打好政治仗，從未因打仗緊張而放鬆政治宣傳，讓軍事傳播聚焦來自一線的勝利消息、革命英雄主義精神、官兵贏得敵人的智慧創舉，傳播了大量激勵軍心士氣、讓人民歡欣鼓舞的生動事實。
軍事新聞工作者是軍事傳播的骨幹力量，要培養大批行家里手，平時就要融入到演習演練中，從實戰實訓中發掘好作品，錘煉出過硬的軍事傳播本領。
三、著眼認知對抗的規模與量級，建立軍事傳播主力軍
黨的二十大報告明確提出，鞏固壯大奮進新時代的主流思想輿論。報告也明確提出，強化全媒體傳播體系建設，塑造主流輿論新格局。軍事傳播應重視思考理念、傳播平台、知識能力的升級，為加速把人民軍隊建成世界一流軍隊提供強力輿論支持。
（一）革新思維理念
認知是共識的前提，只有正確的認知才能凝聚力量、統一行動。從三年來的新冠疫情看，「認知疫情」一直與之伴生。局部衝突中，認知對抗伴隨著每一個戰場熱點。在貿易、生物、金融、網路等傳統和新型安全領域，都有西方敵對勢力肆意炒作、全力滲透的跡象。這些雖然不完全發生在軍事領域，但無一不是未來戰爭中認知對抗的預演。
全媒體時代，對認知對抗激烈程度增加及傳播體量增大的特點，應予以高度重視。軍事傳播本身就是主流思想輿論極為重要的內容，在貫徹黨對意識形態工作領導權，落實意識形態工作責任制方面，負有重要職責與使命。在未來戰爭中，認知對抗先於軍事鬥爭開始並貫穿全程。認知對抗的思考與研究必須著眼於現代傳播特點，方能不失其重心，不偏離方向。
軍事新聞工作者要轉變思維理念，跟上時代發展步伐，在寫好每一篇報道、做好每一個產品的基礎上，還要深入現代傳播實踐，深研現代傳播規律；要重視用戶粘度，關注後續效應，立足勝戰要求，突顯報道的含「戰」量；平時就要增強認知對抗意識，自覺地、勇敢地進入認知對抗鬥爭實踐。
（二）打造傳播平台
我黨高度重視軍事傳播力量的建設，報紙期刊、廣播電台、影視書籍，都在不同歷史時期扮演了重要角色。在新時代，塑造主流輿論新格局，形成與我國綜合國力和國際地位相符的國際話權，需要我們深入研究論證軍事新聞媒體在改革後的建設問題，努力建構適合國情軍情、符合時代發展要求的現代軍事傳播體系。
無社交不傳播、無視頻不新聞、無互動不評論……這樣一些看法反映出受眾群體的習慣、喜好和選擇發生了根本變化。長遠來看，集通信、社交、閱讀、互動於一體，並具有權威性和公信力的傳播平台是應對認知對抗的重要支撐。
傳播戰，打的是內容仗，也是平台仗。要對傳播的新技術高度敏感，始終保持擁抱新技術的熱情。要著眼戰時加強準備，開啟可靠的傳播管道，確保聲音能夠傳遞出去。無論平時或戰時，都要牢牢站在人民中間做好軍事傳播，這也是堅持宣傳工作黨性和人民性統一的根本要求。
（三）提升傳播能力
黨的二十大報告明確提出，加強軍史學習教育，繁榮發展強軍文化，強化戰鬥精神培育。軍事傳播既有為軍事行動贏得勝利伴隨和保障的屬性，又有在認知這個根本問題上直接作用的屬性，是直接的政治作戰。
在網路環境中做軍事傳播是個新事物，需要在平時邊傳播、邊總結、邊改進。軍事內容天然是新聞熱點，對傳播速度和力度要求高，要求有很強的臨機決斷和快速反應能力。加強軍事力量常態化多樣化運用，堅定靈活進行軍事鬥爭，塑造安全態勢，遏制危機衝突，打贏局部戰爭，需要軍事傳播發揮積極的重要的作用。要著眼戰時應用，做好傳播訓練，讓軍事傳播向練兵備戰聚焦，在裝備和記者投送、重要軍事新聞文化產品製作等方面積極作為，不斷提升軍事傳播能力。
認知對抗具有平戰一體、持久對抗、始終伴隨的特質。面對新狀況新問題，我們不能把軍事新聞傳播的地位看輕了，作用看低了，責任看小了。要以時不我待的責任感，練就既能遂行強有力的思想政治工作，又能服務勝戰需要的過硬傳播本領。
（作者單位：空軍政治工作部宣傳文化中心報社）
中國軍事資料來源：https://www.81.cn/rmjz_203219/jsjz/2023nd1q_244462/tbch_244468/16203888.html